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When to gate your catalog (and when not to)
An email gate asks for an email before the catalog opens. Used well it builds a list; used carelessly it scares off genuine buyers. Here’s how to choose.
What the email gate is
A short screen before the catalog that captures an email (and optionally a name). It comes in two strengths: soft (the reader can skip it) and hard (an email is required to read on). Either way, captured emails become leads in your dashboard, exportable and sent to your webhooks. Email gate is available from the Starter plan up.
When to gate
- High-intent or premium content — a full price list, a new-season linesheet, a project pack.
- Lead-gen campaigns where the email is the goal.
- Wholesale or trade pricing you only want to share with real buyers.
When to leave it off
- Top-of-funnel and social traffic — a gate kills the casual browse that builds awareness.
- Anything you want shared widely (QR on print, a public lookbook).
- When the quote form already captures intent further in — don’t gate twice.
Soft vs hard, in one line
Soft gates get more reads and fewer emails; hard gates get more emails and fewer reads. Start soft, watch your read-through and lead numbers in analytics, and tighten only if the leads justify it.