/* PDF Leads marketing site — brand tokens from marketing/SITE-BRIEF.md §2.
   Warm editorial print: paper bg, serif headlines, mono eyebrows, terracotta. */

:root {
  --paper: #f4f1ec;
  --surface: #ffffff;
  --ink: #1c1a17;
  --ink-2: #4a463f;
  --ink-3: #80796f;
  --line: #e6e0d6;
  --line-2: #d8d1c3;
  --accent: oklch(0.62 0.14 35);        /* terracotta ≈ #c4663f */
  --accent-deep: oklch(0.54 0.14 35);
  --accent-soft: oklch(0.62 0.14 35 / 0.12);
  --blue: oklch(0.62 0.14 220);
  --moss: oklch(0.62 0.14 145);
  --radius: 10px;
  --radius-card: 16px;
  --shadow: 0 8px 24px rgba(20, 15, 10, 0.08);
  --shadow-lift: 0 18px 48px rgba(20, 15, 10, 0.14);
  --serif: "IBM Plex Serif", Georgia, serif;
  --sans: "IBM Plex Sans", system-ui, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, Menlo, monospace;
  --nav-h: 72px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 17px/1.65 var(--sans);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

h1, h2, h3 { font-family: var(--serif); font-weight: 500; letter-spacing: -0.02em; line-height: 1.12; margin: 0 0 0.4em; }
h1 { font-size: clamp(2.4rem, 6vw, 4.6rem); }
h2 { font-size: clamp(1.9rem, 4vw, 3rem); }
h3 { font-size: clamp(1.25rem, 2.2vw, 1.6rem); }
p { margin: 0 0 1em; }
a { color: inherit; }
img, svg, canvas, video { max-width: 100%; height: auto; display: block; }

.eyebrow {
  font: 500 11px/1.4 var(--mono);
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--accent);
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 18px;
}
.eyebrow::before { content: ""; width: 26px; height: 1px; background: var(--accent); }
.eyebrow.no-rule::before { display: none; }

.wrap { width: min(1180px, calc(100% - 48px)); margin: 0 auto; }
.sub { color: var(--ink-2); font-size: clamp(1.02rem, 1.6vw, 1.2rem); max-width: 58ch; }
.muted { color: var(--ink-3); }

/* ── Buttons ─────────────────────────────────────────────── */
.btn {
  display: inline-flex; align-items: center; gap: 8px;
  font: 600 15px/1 var(--sans);
  padding: 15px 28px; border-radius: 99px;
  text-decoration: none; border: 1px solid transparent;
  transition: transform 0.25s cubic-bezier(.2,.8,.2,1), box-shadow 0.25s, background 0.25s, color 0.25s;
  cursor: pointer; white-space: nowrap;
}
.btn-primary { background: var(--accent); color: #fff; box-shadow: 0 6px 18px oklch(0.62 0.14 35 / 0.35); }
.btn-primary:hover { background: var(--accent-deep); transform: translateY(-2px); box-shadow: 0 10px 26px oklch(0.62 0.14 35 / 0.42); }
.btn-ghost { border-color: var(--line-2); color: var(--ink); background: transparent; }
.btn-ghost:hover { border-color: var(--ink-2); transform: translateY(-2px); }
.btn-ghost.on-dark { border-color: rgba(255,255,255,0.28); color: #fff; }
.btn-ghost.on-dark:hover { border-color: rgba(255,255,255,0.6); }
.btn-light { background: #fff; color: var(--ink); }
.btn-light:hover { transform: translateY(-2px); box-shadow: var(--shadow); }
.btn .arr { transition: transform 0.25s; }
.btn:hover .arr { transform: translateX(3px); }

/* ── Nav ─────────────────────────────────────────────────── */
.nav {
  position: fixed; inset: 0 0 auto 0; z-index: 50; height: var(--nav-h);
  display: flex; align-items: center;
  background: color-mix(in srgb, var(--paper) 82%, transparent);
  backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s, background 0.3s;
}
.nav.scrolled { border-bottom-color: var(--line); }
.nav-inner { width: min(1280px, calc(100% - 48px)); margin: 0 auto; display: flex; align-items: center; gap: 28px; }
.nav-logo { display: flex; align-items: center; gap: 10px; text-decoration: none; font: 600 17px/1 var(--sans); letter-spacing: -0.01em; }
.nav-logo svg, .nav-logo img { width: 30px; height: 30px; border-radius: 7px; }
.nav-links { display: flex; gap: 26px; margin-left: 16px; }
.nav-links a { text-decoration: none; font: 500 14.5px/1 var(--sans); color: var(--ink-2); padding: 8px 0; transition: color 0.2s; }
.nav-links a:hover { color: var(--ink); }
.nav-cta { margin-left: auto; display: flex; align-items: center; gap: 14px; }
.nav-cta .btn { padding: 11px 22px; font-size: 14px; }
.nav-demo { font: 500 14.5px/1 var(--sans); color: var(--ink-2); text-decoration: none; }
.nav-demo:hover { color: var(--ink); }
.nav-burger { display: none; margin-left: auto; background: none; border: 0; padding: 10px; cursor: pointer; }
.nav-burger span { display: block; width: 22px; height: 2px; background: var(--ink); margin: 5px 0; transition: transform 0.3s, opacity 0.3s; }

/* mobile menu */
.mnav {
  display: none; position: fixed; inset: var(--nav-h) 0 auto 0; z-index: 49;
  background: var(--paper); border-bottom: 1px solid var(--line);
  padding: 10px 24px 26px; flex-direction: column; gap: 4px;
}
.mnav.open { display: flex; }
.mnav a { text-decoration: none; font: 500 17px/1 var(--sans); color: var(--ink); padding: 14px 0; border-bottom: 1px solid var(--line); }
.mnav a:last-child { border-bottom: 0; }
.mnav .btn { justify-content: center; margin-top: 12px; }
body.menu-open .nav-burger span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
body.menu-open .nav-burger span:nth-child(2) { opacity: 0; }
body.menu-open .nav-burger span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* ── Hero (pinned cinematic scrub) ───────────────────────── */
.hero { position: relative; }
.hero-stage { position: relative; height: 100vh; height: 100svh; overflow: hidden; background: #efe9df; }
.hero-canvas, .hero-poster { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.hero-poster { z-index: 1; }
.hero-canvas { z-index: 2; opacity: 0; transition: opacity 0.5s; }
.hero-canvas.ready { opacity: 1; }
.hero-veil {
  position: absolute; inset: 0; z-index: 3;
  background:
    linear-gradient(180deg, rgba(244,241,236,0.55) 0%, rgba(244,241,236,0) 32%),
    linear-gradient(180deg, rgba(244,241,236,0) 52%, rgba(244,241,236,0.88) 100%);
  pointer-events: none;
}
.hero-copy {
  position: absolute; inset: 0; z-index: 4;
  display: flex; flex-direction: column; justify-content: flex-end;
  padding: 0 0 9vh;
}
.hero-copy .wrap { width: min(1180px, calc(100% - 48px)); }
.hero-title { max-width: 13ch; }
.hero-title .ht-2 { color: var(--accent); display: inline-block; }
.hero-sub { max-width: 54ch; }
.hero-ctas { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 26px; }
.hero-note { font: 400 13.5px/1.5 var(--sans); color: var(--ink-3); margin-top: 14px; }
.hero-cue {
  position: absolute; z-index: 4; left: 50%; bottom: 22px; transform: translateX(-50%);
  display: flex; flex-direction: column; align-items: center; gap: 8px;
  font: 500 10px/1 var(--mono); letter-spacing: 0.22em; color: var(--ink-3);
}
.hero-cue::after { content: ""; width: 1px; height: 34px; background: linear-gradient(var(--ink-3), transparent); animation: cue 1.8s ease-in-out infinite; }
@keyframes cue { 0%,100% { transform: scaleY(0.4); opacity: .4; } 50% { transform: scaleY(1); opacity: 1; } }

/* ── Marquee ─────────────────────────────────────────────── */
.marquee { border-block: 1px solid var(--line); padding: 18px 0; overflow: hidden; background: var(--surface); }
.marquee-track { display: flex; gap: 0; width: max-content; animation: marquee 36s linear infinite; }
.marquee-track span {
  font: 500 12px/1 var(--mono); text-transform: uppercase; letter-spacing: 0.18em;
  color: var(--ink-3); padding: 0 28px; display: inline-flex; align-items: center; gap: 28px;
}
.marquee-track span::after { content: "●"; font-size: 6px; color: var(--accent); }
@keyframes marquee { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee-track { animation: none; flex-wrap: wrap; width: auto; } }

/* ── Sections ────────────────────────────────────────────── */
.section { padding: clamp(72px, 11vw, 140px) 0; }
.section-head { max-width: 720px; margin-bottom: clamp(36px, 6vw, 72px); }

/* value props */
.props-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.prop {
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-card);
  padding: 34px 30px; box-shadow: var(--shadow);
  transition: transform 0.3s cubic-bezier(.2,.8,.2,1), box-shadow 0.3s;
}
.prop:hover { transform: translateY(-4px); box-shadow: var(--shadow-lift); }
.prop .num { font: 500 11px/1 var(--mono); color: var(--accent); letter-spacing: 0.15em; }
.prop h3 { margin: 14px 0 10px; }
.prop p { color: var(--ink-2); font-size: 15.5px; margin: 0; }

/* pinned scrub sections (pages / loop) */
.scrub-stage { position: relative; height: 100vh; height: 100svh; overflow: hidden; display: flex; align-items: center; }
.scrub-canvas-box { position: absolute; inset: 0; }
.scrub-canvas-box canvas, .scrub-canvas-box img.poster { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.scrub-canvas-box canvas { opacity: 0; transition: opacity .5s; }
.scrub-canvas-box canvas.ready { opacity: 1; }

.pagesec .scrub-stage { background: #efe9df; }
.pagesec .scrub-veil { position: absolute; inset: 0; background: linear-gradient(90deg, rgba(244,241,236,0.96) 0%, rgba(244,241,236,0.86) 34%, rgba(244,241,236,0) 70%); }
.pagesec .scrub-copy { position: relative; z-index: 2; max-width: 470px; }
.pagesec .wrap { display: flex; }
.sell-list { list-style: none; margin: 26px 0 0; padding: 0; display: flex; flex-direction: column; gap: 13px; }
.sell-list li {
  display: flex; gap: 12px; align-items: flex-start;
  background: var(--surface); border: 1px solid var(--line); border-radius: 12px;
  padding: 14px 18px; box-shadow: var(--shadow);
  opacity: 0.35; transform: translateX(-8px);
  transition: opacity .4s, transform .4s, border-color .4s;
  font-size: 15px; color: var(--ink-2);
}
.sell-list li strong { color: var(--ink); font-weight: 600; }
.sell-list li.on { opacity: 1; transform: none; border-color: var(--line-2); }
.sell-list .dot { flex: 0 0 auto; width: 9px; height: 9px; border-radius: 50%; background: var(--accent); margin-top: 7px; }

/* lead loop (dark) */
.loopsec { background: #14120f; color: #f4f1ec; }
.loopsec .scrub-stage { background: #14120f; }
.loopsec .scrub-veil {
  position: absolute; inset: 0;
  background:
    linear-gradient(180deg, rgba(20,18,15,0.1) 12%, rgba(20,18,15,0.62) 32%, rgba(20,18,15,0.62) 82%, rgba(20,18,15,0.2) 96%),
    radial-gradient(120% 90% at 50% 42%, rgba(20,18,15,0.3) 0%, rgba(20,18,15,0.55) 48%, rgba(20,18,15,0.94) 82%);
}
.loop-copy { position: relative; z-index: 2; width: 100%; text-align: center; }
.loop-copy .eyebrow { color: oklch(0.74 0.13 35); justify-content: center; }
.loop-copy .eyebrow::before { background: oklch(0.74 0.13 35); }
.loop-copy h2 { color: #f7f4ee; max-width: 18ch; margin-inline: auto; }
.loop-copy .sub { color: #f1ede4; margin-inline: auto; text-shadow: 0 1px 4px rgba(20,18,15,0.9), 0 2px 18px rgba(20,18,15,0.8); }
.loop-copy h2 { text-shadow: 0 2px 6px rgba(20,18,15,0.8), 0 4px 28px rgba(20,18,15,0.7); }
.loop-flows { display: flex; justify-content: center; gap: clamp(20px, 6vw, 90px); margin-top: 38px; flex-wrap: wrap; }
.loop-col {
  display: flex; flex-direction: column; gap: 10px; min-width: 218px;
  background: rgba(20,18,15,0.6); border: 1px solid rgba(244,241,236,0.1);
  border-radius: 18px; padding: 18px;
  -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px);
}
.loop-col .col-label { font: 500 10.5px/1 var(--mono); letter-spacing: 0.2em; text-transform: uppercase; color: rgba(244,241,236,0.8); margin-bottom: 6px; text-shadow: 0 1px 10px rgba(20,18,15,0.7); }
.chip {
  display: flex; align-items: center; gap: 10px;
  border: 1px solid rgba(244,241,236,0.14); border-radius: 99px;
  padding: 10px 18px; font: 500 14px/1.3 var(--sans);
  color: rgba(244,241,236,0.55);
  background: rgba(20,18,15,0.88);
  transform: translateY(6px);
  transition: color .45s, transform .45s, border-color .45s;
}
.chip.on { color: #f7f4ee; transform: none; border-color: oklch(0.66 0.14 35 / 0.8); }
.chip .dot { width: 7px; height: 7px; border-radius: 50%; background: oklch(0.7 0.15 35); flex: 0 0 auto; opacity: 0.35; transition: opacity .45s; }
.chip.on .dot { opacity: 1; }
.loop-col.outflow .chip .dot { background: oklch(0.72 0.12 145); }

/* feature gallery */
.gallery .row {
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 6vw, 84px);
  align-items: center; padding: clamp(34px, 5vw, 60px) 0;
}
.gallery .row + .row { border-top: 1px solid var(--line); }
.gallery .row:nth-child(even) .row-media { order: 2; }
.row-media {
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-card);
  overflow: hidden; box-shadow: var(--shadow);
}
.row-media img { width: 100%; }
.row-copy h3 { margin-top: 12px; }
.row-copy p { color: var(--ink-2); font-size: 15.5px; max-width: 46ch; }
.row-copy .plan-tag {
  display: inline-block; font: 500 10.5px/1 var(--mono); letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-3); border: 1px solid var(--line-2); border-radius: 99px; padding: 6px 12px; margin-top: 6px;
}

/* steps */
.steps { background: var(--surface); border-block: 1px solid var(--line); }
.steps-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; counter-reset: step; }
.step { position: relative; padding: 26px 22px 24px; border: 1px solid var(--line); border-radius: var(--radius-card); background: var(--paper); }
.step .s-num { font: 500 11px/1 var(--mono); color: var(--accent); letter-spacing: 0.15em; }
.step h3 { font-size: 1.25rem; margin: 12px 0 8px; }
.step p { font-size: 14.5px; color: var(--ink-2); margin: 0; }
.steps-cta { margin-top: 36px; }

/* notifications */
.notify-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(28px, 6vw, 72px); align-items: center; }
.notify-media {
  border-radius: var(--radius-card); overflow: hidden;
  background: linear-gradient(180deg, #fff, #faf7f1);
  border: 1px solid var(--line); box-shadow: var(--shadow);
}
.notify-media svg { width: 100%; height: auto; display: block; }
.notify-points { list-style: none; margin: 0 0 26px; padding: 0; display: flex; flex-direction: column; gap: 16px; }
.notify-points li { display: flex; gap: 14px; align-items: flex-start; }
.notify-points .np-ico {
  flex: 0 0 auto; width: 42px; height: 42px; border-radius: 12px;
  background: var(--surface); border: 1px solid var(--line); box-shadow: var(--shadow);
  display: flex; align-items: center; justify-content: center; font-size: 20px;
}
.notify-points li div { font-size: 15.5px; line-height: 1.55; color: var(--ink-2); }
.notify-points li b { color: var(--ink); font-weight: 600; }
.notify-note { font: 500 12px/1.4 var(--mono); letter-spacing: 0.04em; color: var(--ink-3); margin-top: 16px; }

/* agencies */
.agencies-card {
  background: #14120f; color: #f4f1ec; border-radius: 22px; box-shadow: var(--shadow-lift);
  padding: clamp(40px, 6vw, 72px); display: grid; grid-template-columns: 1.4fr 1fr; gap: 40px; align-items: center;
}
.agencies-card h2 { color: #f7f4ee; }
.agencies-card .sub { color: rgba(244,241,236,0.72); }
.agencies-card .eyebrow { color: oklch(0.74 0.13 35); }
.agencies-card .eyebrow::before { background: oklch(0.74 0.13 35); }
.agencies-points { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 14px; }
.agencies-points li { display: flex; gap: 12px; font-size: 15px; color: rgba(244,241,236,0.85); }
.agencies-points .dot { width: 8px; height: 8px; border-radius: 50%; background: oklch(0.7 0.15 35); margin-top: 7px; flex: 0 0 auto; }

/* pricing */
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; align-items: stretch; }
.plan {
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-card);
  padding: 32px 28px; box-shadow: var(--shadow); display: flex; flex-direction: column;
  position: relative; transition: transform .3s cubic-bezier(.2,.8,.2,1), box-shadow .3s;
}
.plan:hover { transform: translateY(-4px); box-shadow: var(--shadow-lift); }
.plan.featured { border-color: var(--accent); border-width: 1.5px; }
.plan .flag {
  position: absolute; top: -13px; left: 26px; background: var(--accent); color: #fff;
  font: 600 10.5px/1 var(--mono); letter-spacing: 0.12em; text-transform: uppercase;
  padding: 7px 13px; border-radius: 99px;
}
.plan .p-name { font: 500 12px/1 var(--mono); letter-spacing: 0.15em; text-transform: uppercase; color: var(--ink-3); }
.plan .p-price { font-family: var(--serif); font-size: 2.6rem; font-weight: 500; letter-spacing: -0.02em; margin: 14px 0 2px; }
.plan .p-price small { font-family: var(--sans); font-size: 15px; color: var(--ink-3); font-weight: 400; letter-spacing: 0; }
.plan .p-year { font-size: 13px; color: var(--ink-3); margin-bottom: 18px; }
.plan ul { list-style: none; padding: 0; margin: 0 0 26px; display: flex; flex-direction: column; gap: 10px; }
.plan li { display: flex; gap: 10px; font-size: 14.5px; color: var(--ink-2); }
.plan li::before { content: "✓"; color: var(--accent); font-weight: 700; }
.plan .btn { margin-top: auto; justify-content: center; }
.pricing-note { text-align: center; margin-top: 30px; color: var(--ink-2); font-size: 15px; }
.pricing-note a { color: var(--accent); }

/* full pricing table (pricing page) */
.ptable-wrap { overflow-x: auto; border: 1px solid var(--line); border-radius: var(--radius-card); background: var(--surface); box-shadow: var(--shadow); }
table.ptable { border-collapse: collapse; width: 100%; min-width: 760px; font-size: 14.5px; }
.ptable th, .ptable td { padding: 14px 18px; text-align: left; border-bottom: 1px solid var(--line); vertical-align: top; }
.ptable thead th { font: 500 11px/1.4 var(--mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); background: var(--paper); }
.ptable tbody tr:last-child td { border-bottom: 0; }
.ptable td:first-child { font-weight: 600; color: var(--ink); white-space: nowrap; }
.ptable .price { font-family: var(--serif); font-size: 1.3rem; white-space: nowrap; }

/* FAQ */
.faq-list { max-width: 800px; }
.faq-list details { border-bottom: 1px solid var(--line); }
.faq-list summary {
  cursor: pointer; list-style: none; display: flex; justify-content: space-between; gap: 18px; align-items: center;
  font: 500 17.5px/1.4 var(--sans); padding: 22px 4px; color: var(--ink);
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after { content: "+"; font: 400 26px/1 var(--serif); color: var(--accent); transition: transform 0.25s; flex: 0 0 auto; }
.faq-list details[open] summary::after { transform: rotate(45deg); }
.faq-list .faq-a { padding: 0 4px 24px; color: var(--ink-2); font-size: 15.5px; max-width: 64ch; }

/* CTA band */
.cta-band { background: var(--accent); color: #fff; text-align: center; }
.cta-band h2 { color: #fff; max-width: 22ch; margin-inline: auto; }
.cta-band .sub { color: rgba(255,255,255,0.86); margin-inline: auto; }
.cta-band .hero-ctas { justify-content: center; }
.cta-band .btn-ghost { border-color: rgba(255,255,255,0.45); color: #fff; }
.cta-band .btn-ghost:hover { border-color: #fff; }

/* footer */
.footer { background: #14120f; color: rgba(244,241,236,0.78); padding: clamp(54px, 8vw, 90px) 0 36px; font-size: 14.5px; }
.footer-grid { display: grid; grid-template-columns: 1.6fr 1fr 1fr; gap: 36px; margin-bottom: 50px; }
.footer .nav-logo { color: #f4f1ec; margin-bottom: 14px; }
.footer p { color: rgba(244,241,236,0.55); max-width: 34ch; }
.footer h4 { font: 500 11px/1 var(--mono); letter-spacing: 0.16em; text-transform: uppercase; color: rgba(244,241,236,0.5); margin: 0 0 16px; }
.footer ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 10px; }
.footer a { color: rgba(244,241,236,0.78); text-decoration: none; transition: color 0.2s; }
.footer a:hover { color: #fff; }
.footer-bottom { border-top: 1px solid rgba(244,241,236,0.12); padding-top: 26px; display: flex; justify-content: space-between; gap: 18px; flex-wrap: wrap; color: rgba(244,241,236,0.45); font-size: 13px; }

/* page hero (guide / pricing) */
.page-hero { padding: calc(var(--nav-h) + clamp(48px, 8vw, 96px)) 0 clamp(40px, 6vw, 72px); }
.page-hero h1 { max-width: 18ch; }

/* guide steps */
.gstep { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 6vw, 84px); align-items: center; padding: clamp(34px, 5vw, 60px) 0; }
.gstep + .gstep { border-top: 1px solid var(--line); }
.gstep:nth-child(even) .row-media { order: 2; }
.gstep .s-num { font: 500 12px/1 var(--mono); color: var(--accent); letter-spacing: 0.16em; }
.gstep h2 { font-size: clamp(1.5rem, 2.6vw, 2rem); margin: 12px 0 10px; }
.gstep p { color: var(--ink-2); font-size: 15.5px; max-width: 48ch; }

/* reveal helper (JS adds .in) */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity 0.7s cubic-bezier(.2,.7,.2,1), transform 0.7s cubic-bezier(.2,.7,.2,1); }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; transition: none; } }

/* skip link */
.skip { position: absolute; left: -9999px; top: 0; background: var(--ink); color: #fff; padding: 12px 18px; z-index: 100; border-radius: 0 0 10px 0; }
.skip:focus { left: 0; }

/* ── Responsive ──────────────────────────────────────────── */
@media (max-width: 1020px) {
  .props-grid { grid-template-columns: 1fr 1fr; }
  .steps-grid { grid-template-columns: 1fr 1fr; }
  .plans { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .agencies-card { grid-template-columns: 1fr; }
}
@media (max-width: 760px) {
  body { font-size: 16px; }
  .nav-links, .nav-cta { display: none; }
  .nav-burger { display: block; }
  .props-grid, .steps-grid, .plans { grid-template-columns: 1fr; }
  .gallery .row, .gstep { grid-template-columns: 1fr; gap: 20px; }
  .gallery .row:nth-child(even) .row-media, .gstep:nth-child(even) .row-media { order: 0; }
  .notify-grid { grid-template-columns: 1fr; gap: 24px; }
  .hero-copy { padding-bottom: 12vh; }
  .hero-title { max-width: none; }
  .hero-veil {
    background:
      linear-gradient(180deg, rgba(244,241,236,0.72) 0%, rgba(244,241,236,0.30) 34%),
      linear-gradient(180deg, rgba(244,241,236,0.10) 42%, rgba(244,241,236,0.94) 86%);
  }
  .pagesec .scrub-copy { max-width: none; }
  .pagesec .scrub-veil { background: linear-gradient(180deg, rgba(244,241,236,0.95) 0%, rgba(244,241,236,0.82) 55%, rgba(244,241,236,0.45) 100%); }
  .loop-flows { gap: 14px; }
  .loop-col { min-width: 0; flex: 1 1 46%; }
  .footer-grid { grid-template-columns: 1fr; gap: 28px; }
}

/* ── Attachments section ─────────────────────────────────── */
.attachsec { background: linear-gradient(180deg, #fbf9f5 0%, #f4f1ec 100%); }
.attach-grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(28px, 6vw, 72px); align-items: center; }
.attach-stage {
  position: relative; aspect-ratio: 4 / 3; width: 100%; border-radius: 22px; overflow: hidden;
  background: radial-gradient(120% 120% at 30% 20%, #20242e 0%, #14110f 70%);
  box-shadow: 0 30px 80px rgba(20,15,10,.28);
}
.attach-three { position: absolute; inset: 0; width: 100%; height: 100%; display: block; }
.attach-phone {
  position: absolute; right: 5%; bottom: 7%; width: 30%; max-width: 150px; aspect-ratio: 9 / 17;
  border-radius: 18px; background: #0c0a09; padding: 7px; box-shadow: 0 18px 44px rgba(0,0,0,.5);
  border: 1px solid rgba(255,255,255,.08);
}
.attach-clip { width: 100%; height: 100%; border-radius: 12px; display: block; background: #000; object-fit: cover; }
.attach-rec {
  position: absolute; top: 14px; left: 14px; display: inline-flex; align-items: center; gap: 6px;
  font: 600 10px/1 var(--font-mono, ui-monospace, monospace); letter-spacing: .12em; color: #fff;
  background: rgba(0,0,0,.45); padding: 5px 8px; border-radius: 999px;
}
.attach-rec-dot { width: 7px; height: 7px; border-radius: 50%; background: #e5484d; animation: attachBlink 1.4s steps(1) infinite; }
@keyframes attachBlink { 0%,50% { opacity: 1; } 51%,100% { opacity: .25; } }
.attach-points { margin-bottom: 22px; }
.attach-chips { display: flex; flex-wrap: wrap; gap: 9px; margin-bottom: 26px; }
@media (prefers-reduced-motion: reduce) { .attach-rec-dot { animation: none; } }
@media (max-width: 880px) {
  .attach-grid { grid-template-columns: 1fr; }
  .attach-stage { aspect-ratio: 16 / 11; }
  .attach-phone { width: 26%; }
}

/* ── Trust line (reassurance under CTAs) ─────────────────── */
.trust-line { font: 400 13.5px/1.5 var(--sans); color: var(--ink-3); margin-top: 14px; }
.cta-band .trust-line { color: rgba(255, 255, 255, 0.72); }

/* ── Social proof (data-driven; section hidden until real entries) ──────── */
.sproof[hidden] { display: none; }
.sp-stats { display: flex; flex-wrap: wrap; gap: 22px 40px; justify-content: center; margin-bottom: 38px; }
.sp-stats[hidden] { display: none; }
.sp-stat { text-align: center; min-width: 150px; }
.sp-stat-v { font: 600 42px/1 var(--serif); color: var(--accent); letter-spacing: -0.02em; }
.sp-stat-l { font: 400 14px/1.4 var(--sans); color: var(--ink-3); margin-top: 8px; }
.sp-tess { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 20px; }
.sp-tess[hidden] { display: none; }
.sp-tes { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 26px; margin: 0; box-shadow: var(--shadow); }
.sp-tes blockquote { margin: 0 0 16px; font: 400 17px/1.55 var(--serif); color: var(--ink); }
.sp-tes figcaption { display: flex; flex-direction: column; gap: 2px; }
.sp-tes figcaption b { font: 600 14px/1.3 var(--sans); color: var(--ink); }
.sp-tes figcaption span { font: 400 13px/1.3 var(--sans); color: var(--ink-3); }

/* ── Comparison strip: PDF Leads vs ordinary flipbook tools ──────────────── */
.cmp { max-width: 860px; margin: 0 auto; border: 1px solid var(--line); border-radius: 16px; overflow: hidden; box-shadow: var(--shadow); }
.cmp-row { display: grid; grid-template-columns: 1fr 1fr; }
.cmp-row + .cmp-row { border-top: 1px solid var(--line); }
.cmp-col { padding: 16px 22px; font: 400 15.5px/1.5 var(--sans); }
.cmp-col.cmp-them { color: var(--ink-3); background: #faf7f3; }
.cmp-col.cmp-us { color: var(--ink); background: #fff; border-left: 1px solid var(--line); }
.cmp-row-head .cmp-col { font: 600 12px/1 var(--mono); letter-spacing: 0.06em; text-transform: uppercase; padding-top: 18px; padding-bottom: 18px; }
.cmp-row-head .cmp-them { color: var(--ink-3); }
.cmp-row-head .cmp-us { color: var(--accent); }
.cmp-lbl { display: none; font: 500 10px/1 var(--mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); margin-bottom: 7px; }
.cmp-cta { text-align: center; margin-top: 28px; }
@media (max-width: 640px) {
  .cmp-row { grid-template-columns: 1fr; }
  .cmp-row-head { display: none; }
  .cmp-col.cmp-us { border-left: 0; border-top: 1px solid var(--line); }
  .cmp-lbl { display: block; }
  .cmp-us .cmp-lbl { color: var(--accent); }
}